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Search Engines
Optimizing Web Pages for Specific Keywords & Search Engines
Each search engine uses different criteria and strategies to choose which pages are included in their index. We optimize the Client's web site by tailoring the title statement, adding keyword loaded alternative text and meta statements, and optimizing the body copy to include appropriate keywords.
Search Engine Submittals
Each month new search engines, portal sites and crawlers come on-line, existing search engines change their indexing algorithms and each has its own criteria. We identify and submit Client web sites and key web pages to appropriate free and fee-based search engines, portal sites and crawlers.
Link Popularity
An important factor in raising the ranking of keywords in search results is the popularity of a given page on which a keyword appears. This is accomplished by establishing links with other business related sites. We research business related sites that accept links and request reciprocal links.
Pay-Per-Click
Sperka International recommends Overture's Pay-For-Performance™ advertising service. We believe this approach offers maximum benefit for Web sites seeking to improve their visibility and increase profits from internet sales. Participants are provided with access to 80% of active internet users (in contrast to the 40% reached through classic listings), and gain exposure on an additional 8 of the top U.S. search sites - Yahoo!, MSN, Lycos, AltaVista, InfoSpace, Netscape, CNET and Netzero.
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List Your Site with Overture and appear on the top of search results of leading sites like Yahoo!, Lycos and MSN |
Companies utilizing this service place a bid for keywords pertaining to their site, and the top three highest bids then translate to the top three listings on many major search results
pages. The bid amount is subtracted from your total advertising investment only when an interested user clicks through to visit your Web site. The Pay-For-Performance™ approach both ensures that the internet users looking at your site will be more likely to buy your products, and also that you only pay for relevant visibility.
Affiliate Programs
Offering other web site owners the opportunity to earn commissions on referrals that generate sales and/or click-thrus, extends our Client's own marketing efforts to promote their web sites. Revenue sharing between the Client and selected authorized web site owners, where compensation is based on sales performance and/or click-thru referrals is call affiliate marketing. The merchants are typically referred to as affiliate merchants and the web site owners are referred to as affiliates.
The benefits of affiliate marketing include the potential for automating much of the advertising process (accepting & approving applications, generating unique sales links, tracking & reporting of results) and payment only for desired results (sales and/or click-thrus).
Paying only for performance shifts much of the advertising risk from the merchants to the affiliates, although merchants still assume some risk of fraud from partner sites.
Affiliate marketing has contributed to the rise of many leading online companies. Amazon.com, one of the first significant adopters, now has hundreds of thousands of affiliate relationships.
By installing and configuring affiliate marketing software on our Client's web site, Sperka International LLC is able to broaden the reach of our Client's marketing and sales efforts by enlisting other web sites to promote our Client's products or services in exchange for a commission paid for each sale or click-thru.
If your business would benefit from any of our marketing programs, please contact us for a quotation.
Webrings
Web rings are made up primarily of small/midsize sites. The number of web rings and member sites runs into the millions.
Anyone may create a web ring on just about any topic, as the diversity of current web ring topics will attest. After creating a ring, the ring owner is responsible for attracting and approving applicants. Approved sites become part of the web ring navigational structure.
The primary means of navigation is using the "next" and "previous" links, although other options such as "random site" and "complete list" often exist. The original web ring system, located at webring.com, is still the most popular.
We solicit appropriate web rings to include Client sites in their membership.